Consumer Satisfaction Model for Cyber Learning: Focused on Expectation-disconfirmation Paradigm
نویسندگان
چکیده
منابع مشابه
Theories of Consumer’s Satisfaction and the Operationalization of the Expectation Disconfirmation Paradigm
The main paradigm that marks the literature dedicated to consumer’s satisfaction is the Expectation Disconfirmation Paradigm. A lot of theories explaining the nature and the development of consumer’s satisfaction from various perspectives fall under the umbrella of this paradigm.
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ژورنال
عنوان ژورنال: Korean Journal of Human Ecology
سال: 2010
ISSN: 1226-0851
DOI: 10.5934/kjhe.2010.19.2.295